Le jour où on m'a dessiné...
We keep telling you: the Chipiron adventure is above all a story of encounters. Since the creation of the brand, we have encountered personalities, artists and talents from all over the world. Some have resulted in beautiful collaborations (notably with Alain Bourdon and Noémi Micheau on the book Dix-Deux, un corpse exquisite , or even with Johanna Rolland on one of the first textile collections.
Other meetings have also allowed us to participate in great events such as the Instapreneurs Salon or the Wheels & Waves recently. We won't be able to list everything, that's for sure.

And then, there are these encounters made through social networks, when 2 worlds intersect, beautiful surprises which comfort us in our path and all the work carried out. This was the case with Noémie Baracco Scherer , an illustrator from the south. When she comes across a photo of Julie taken by Cécilia Thibier during their trip to Spain, she makes a beautiful illustration as beautiful as the original. We wanted to know a little more about the artist.

illustration madame chipiron by Momi design

Original photo taken from The Call @Cécilia Thibier trip.

Hello Noémie, so who is behind Momi Design?
I am originally from Arles and have lived near Toulon for 12 years.

I landed here to study Product Design and then found my current job, 7 years ago in lighting design. Today I devote half of my working time to my Freelance activity in illustration, graphics and accessories design.

How long have you been drawing?
Always ! It's always been one of my favorite pastimes. When I was little, I even got up at night to draw, which I admit still happens to me from time to time :)

What are your inspirations?
Apart from Madame Chipiron obviously :) I want to say that I find inspiration in almost everything that crosses my path, as long as it touches me and challenges me. For example, the experience of certain people, a volume, a form found in nature and of course my passions for motorcycles and the marine world, and their common quest for freedom.

But also in the most unexpected and bizarre abstract things like a feeling, a particular smell or recently... the imprint left by socks on the skin of the feet after a day of walking! I take photos of these sources of inspiration and keep them in an archive, one day they end up resurfacing somewhere in an illustration.

Do you surf?
So this is the question that kills me because I have to answer no. No to my greatest and immense regret! Because I am a child of the sea, I have always been around and adored it since I was very young and surfing has become a real goal for me. For the record, when I was little I spent all my summer holidays in the Camargue. in an incredible place, a kind of No Man's Land where 4x4 is obligatory. I learned everything there, the art of coping in our family wooden cabin without water, electricity, road, network, TV, or anyone, the only first village 30 minutes from the slopes. Sand and sea as far as the eye can see. A huge playground for my little brother and me, where the goal of the day was to find the evening meal and discover the marshy surroundings. We had to try every form of fishing that could exist, from rod fishing, to spearfishing, and all the most original shellfish harvesting techniques. Mask and snorkel still screwed on our heads, we stayed in the water until our lips turned blue. And ! as soon as there were waves (very rare in a gulf!) we took out the bodyboard, we were the happiest.

Even today we enjoy this paradise in the Camargue whenever we can get there.

But when we live by the Mediterranean sea like Toulon and when we are passionate about the sea, we practice activities adapted to the conditions and the environment. Here the best way to get around and discover the wonders of the coast and its coves is SUP, an activity that allows you to stroll around with a great feeling of gliding, to gain intense strength, and to catch a few small waves when the mistral comes to tickle the surface of the water. The perfect Swiss army knife for our region, I take it out whenever I can.

I don't lose hope, surfing remains for me the holy grail to chase, not having much opportunity to travel, to this day I have never touched even a board! It's terrible and not a day goes by that I don't think about surfing. BUT (oh glimmer of hope!) we are going to take our first vacation in 5 years with my husband next September. Destination: the moors and the Basque country! And I think we have already chosen our surf school... Hello Waves!

How do you define your style, your line?
I really like the spirit of the sketch, that of the line that was made on the spot. The black on white line is still very present. I don't know if I belong to a particular style because I'm always trying new techniques. But it is above all the subject of the illustration which will define the technique that I will use. For example, the photo of Madame Chipiron evoked a lot of sweetness and grace to me, so I created it with a fine pen and watercolor for its airy and vaporous rendering, so that the illustration speaks like a memory. For other subjects I will rather deal with digital techniques to reinforce the idea of ​​a logo for example. I think that the most important thing is to appropriate the universe that is offered to me, with the aim of touching the hearts of the people who will look at the illustration.

Noémie sent us the original drawing which will soon be featured in the living room!

Discover his world on his site .
Instagram Momi.design